WHAT:
Full scale design (print, digital, and merchandise) for GLS 10 Year Anniversary events
WHO:
NYU Liberal Studies, GLS (Global Liberal Studies) Major
CHALLENGE:
Create a visual identity and design system that is easily adaptable yet fits into NYU design and communications guidelines
Celebrating 10 Years
To celebrate the 10 year anniversary of the Global Liberal Studies (GLS) major at NYU Liberal Studies, a new visual identity was made to create promotional designs for a weeklong series of events. The scale of the campaign meant the design system needed to be widely adaptable for the variety of designs and materials needed, ranging from print, to social media/digital, to merchandise.
Diptych poster designs
Lobby event poster design
Closeup: logo pin design
Merchandise designs from left to right: Pin, Chocolate, Sticker
Set of Instagram Stories designs
Individual event flyer designs
